So I’ve discussed taking the low road a few times, most recently with Soul Calibur V. But Ubisoft’s latest addition to the Ghost Recon marketing push, in the guise of Team Ghost, is a reality star named Coco. The following video has me stumped and a little angry.
One of the things we love about the Ghost Recon series is how professionally it’s presented. There’s very little sensationalism and you always felt that they produced the best game they could possibly make. Marketing fanfare was never meant to draw attention from the title itself because you got the impression it could stand on it’s own two feet.
So the introduction of a scantily clad babe (and I use that word charitably) seems not only odd but a little worrying.
Girl in skimpy outfit: Check
Girl in skimpy outfit talking about games: Check
Girl in skimpy outfit talking about games then shooting a gun: Check
Wife of rapper Ice T (can he still be called a rapper these days?) Nicole “Coco” Austin is best know for, you guessed it, glamour modelling and her reality TV show Ice loves Coco, which amazingly is now in it’s second season. With imaginative episode names such as “Baby got backseat driver” one can imagine it’s not exactly Shakespeare.
Coco describes her role in Team Ghost: ”I’m the gun expert on Team Ghost, so my role is to make sure that everyone customizes their gun so they’re properly equipped for the mission at hand,”
Now I have no reason to doubt Coco’s interest in gaming; for all we know she could be an enormous Ghost Recon fan. Big boobs don’t mean you have no interest in the industry but the presentation of the video does no-one justice. Least of all Ubisoft and the Ghost Recon franchise. Take the Kinect scenes for example, why the low angle ass shot? Close up footage of Coco shooting a gun? Fine if you’re focusing on the target, the video only wanted to show you one thing, well… two things. Two things jiggling.
As the third member of the squad Coco also says ”I love shooting guns in real life, so when you’re on this game, and you’re pointing and you’re shooting, you really feel like you’re at war,” which of course, you do in a onesie.
The natural inclination is to look on this as an attempt to distract us for failings in the game; maybe that’s true or maybe they’re worried that other titles are hogging the spotlight which is certainly very true. But to me I think Ubisoft has cheapened the Ghost Recon name; if you want to have scantily clad women in your marketing materials then have at it, it can be done well as long as you tell it like it is.
Don’t try to pretend it’s anything more than titillation. Even Coco admits it: As she puts it, “my moves are enough to distract even the most disciplined soldier on the battlefield.” Well I say, only from high angles Coco.
Find out more about Coco and Team Ghost over at Complex